Success guru Brian Tracy’s new book is centered on the concept of time. Although each chapter has the word “time” in it, Master Your Time, Master Your Life is not about time management as much as it is about life goals and on what areas to focus your efforts.
The first chapter, for example, is about “Strategic Planning and Goal Setting Time.” Successful people, Tracy writes, are those who plan their strategy and select their goals. “One of the most important types of time is the time you spend thinking, deciding and planning how to achieve the things you really want in life.”
Tracy recommends establishing a personal strategic plan based on four questions:
Some of the chapters, such as “Productive Time” and “Work Time,” involve more conventional time management suggestions.
In the “Work Time” chapter, Tracy dives into how to overcome the “seven major time wasters” at work (telephone, email and text interruptions; unexpected visitors; meetings; fire fighting; procrastination; socializing and idle conversations; and indecision and delay).
In the “Productive Time” chapter, Tracy highlights the three keys to productivity:
How Much Money Are You Making?
While the work and productivity chapters might fit into the traditional concept of time management, the “Income Improvement Time” chapter emphasizes what to focus on rather than how to use time effectively.
At the heart of this chapter is the concept of You, Inc. People must think of themselves as independent businesses, whether or not they work for others. Earning ability, which, Tracy writes, “is the total accumulation of all your knowledge, skills, experience, study, hard work and results you have acquired,” represents the assets of the business. As with any business’s assets, your earning ability may be appreciating or depreciating. It is up to you, Tracy argues, to ensure the appreciation of your assets by, for example, revamping any skills that have become obsolete.
All of Tracy’s chapters end with three action exercises. For the income improvement chapters, Tracy recommends 1) identifying the one skill that, more than any other skill, would make you more valuable; 2) no matter how long it takes, create a plan to master this skill, and implement this plan with single-minded focus; and 3) set aside a minimum of 10 hours per week to learn, study and develop this most important skill.
Other chapters in Master Your Time, Master Your Lifecover other lifestyle and success topics, such as Creative Time, Problem-Solving Time, People and Family Time and Spare Time. Each chapter is filled with Tracy’s signature straightforward advice and techniques.
Tracy is a master at framing his success advice; this latest entry effectively uses, to paraphrase Franklin, the raw material of life: time.
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