Book Reviews

Receive all new Book Reviews as they're released each month.

Soundview has published several thousand business book reviews on a wide variety of business topics including leadership, management, strategy, marketing, sales, entrepreneurship and more. Browse all of our reviews to find the next business book you should be reading to help move your organization ahead or advance your own career.

  • Image of Speed Review: Pre-Suasion
    Image of Speed Review: Pre-Suasion

    Speed Review: Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    by Robert Cialdini

    Social psychologist and best-selling author Robert Cialdini shines a light on effective persuasion and reveals that the secret is not in the message itself, but in the key moment before that message is delivered. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. Cialdini outlines the specific techniques you can use. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

    View Details