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Author Details

Jack Trout

Jack Trout

Biography

Jack Trout is President of Trout and Partners, one of the most prestigious marketing firms in the United States, with offices in 13 countries and a client list that includes ATT, IBM, Merrill Lynch, Sears and other fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning” products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics including the bestselling Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing and 1998’s The Power of Simplicity.

Contact Information

[email protected]

Other Books by this Author

  • The Power of Simplicity
  • The 22 Immutable Laws of Marketing

Products Featuring this Author

Image of The New Positioning
Image of The New Positioning

The New Positioning

By Jack Trout

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Image of Webinar: Today's Marketing Mess and How to Fix It
Image of Webinar: Today's Marketing Mess and How to Fix It

Webinar: Today's Marketing Mess and How to Fix It

By Jack Trout

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Image of Webinar: Differentiate or Die
Image of Webinar: Differentiate or Die

Webinar: Differentiate or Die

By Jack Trout

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Image of Repositioning
Image of Repositioning

Repositioning

By Steven Rivkin, Jack Trout

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Image of In Search of the Obvious
Image of In Search of the Obvious

In Search of the Obvious

By Jack Trout

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Image of Speed Review: Trout on Strategy
Image of Speed Review: Trout on Strategy

Speed Review: Trout on Strategy

By Jack Trout

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Image of Differentiate or Die
Image of Differentiate or Die

Differentiate or Die

By Jack Trout

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Image of Speed Review: Big Brands, Big Trouble
Image of Speed Review: Big Brands, Big Trouble

Speed Review: Big Brands, Big Trouble

By Jack Trout

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