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Dan Gregory is a behavioral researcher and strategist, an author, educator and social commentator. He is the President and CEO of The Impossible Institute™, a think-tank founded to make what’s not… possible!
Dan’s specialization is the why and how of human behavior and thinking – our drives, our motives, the things that make us buy and the things that make us buy in.
Leading one of the country’s most prolific strategic and creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for News Corp, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as the United Nations, Vodafone and MTV.
This author has no contact information available.
By Kieran Flanagan, Dan Gregory