Max Mckeown is a best-selling, award winning author who seeks to make complex ideas practical for the real world. His research focuses on how to increase the successful adaptability of individuals, teams and organizations. He has also has an MBA and Doctorate from Warwick Business School.

Combining cutting edge strategy and management science with pragmatic wisdom, wit and pop culture, he pinpoints how the most resilient people inspire all-important, trust-filled, make-a-difference energy from their people.

He has written six books, including The Strategy Book, The Innovation Book, Adaptability, The Truth About Innovation, and Unshrink The People.