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Justin Roff Marsh is the Founder of Ballistix, a sales management and marketing consultancy, specializing in the implementation and ongoing support of Sales Process Engineering (SPE). Sales Process Engineering is a radical approach to the resourcing and management of the sales process. This approach enables organizations to a build high-throughput sales process, where salespeople focus exclusively on the conduct of appointments and delegate all non-critical tasks to the sales support function.
Justin is also author of the definitive guide to Sales Process Engineering, The Machine: A Radical Approach To The Design of The Sales Function and editor of the popular Sales Process Engineering blog read by tens of thousands of people the world over. He has been guest speaker at scores of industry events, conferences and association meetings. His controversial methodology and outspoken views have featured in lively interviews and made great feature article content for numerous business podcasts and publications. Justin has facilitated Solution Design Workshops to hundreds of companies in scores of industries throughout North America, South America, Europe, Japan, New Zealand and Australia.
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By Justin Roff-Marsh