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George Bradt has a unique perspective on helping leaders move into complex, high stakes, new roles and accelerate transitions. After Harvard and Wharton, George spent two decades in sales, marketing, and general management around the world at companies including Lever Brothers, Procter & Gamble, Coca-Cola, and J. D. Power and Associates as chief executive of its Power Information Network spin off. Now he is managing director/CEO of
PrimeGenesis, the executive on-boarding and transition acceleration group he founded in 2002. Since then, George and PrimeGenesis have reduced the risk of failure fourfold for new executives they’ve helped—from 40 percent to less than 10 percent.
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By George B. Bradt, Jorge E. Pedraza, Jayme A. Check