Douglas Armstrong

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Products Featuring this Author

  • Image of The Clickable Corporation

    The Clickable Corporation

    By J Russell Gates, Douglas Armstrong, Jonathan Rosenoer
    Item #: 2125
    The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.
    From $10.50
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