Lerzan Aksoy

Lerzan Aksoy

Biography

Lerzan Aksoy is assistant professor of marketing at Koç University in Istanbul, Turkey. Her research interests include customer satisfaction, loyalty, and relationship management. She has provided executive training on customer relationship management to executives from numerous multinational companies.

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Books Summarized by Soundview

  • Image of Loyalty Myths

    Loyalty Myths

    By Lerzan Aksoy, Henri Wallard, Timothy Keiningham, Terry Vavra
    Item #: 2808
    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data
    From: $8.50
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