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Author Details

Lerzan Aksoy

Lerzan Aksoy

Biography

Lerzan Aksoy is assistant professor of marketing at KoƧ University in Istanbul, Turkey. Her research interests include customer satisfaction, loyalty, and relationship management. She has provided executive training on customer relationship management to executives from numerous multinational companies.

Contact Information

This author has no contact information available.

Other Books by this Author

  • Loyalty Myths

Products Featuring this Author

Image of Loyalty Myths
Image of Loyalty Myths

Loyalty Myths

By Lerzan Aksoy, Henri Wallard, Timothy Keiningham, Terry Vavra

View Details

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