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Emanuel Rosen is the author of the national bestseller “The Anatomy of Buzz” (Doubleday, 2000) and “The Anatomy of Buzz Revisited” (Doubleday, 2009). His new book, "Absolute Value" (with Itamar Simonson), was published in 2014 by HarperBusiness.
Prior to writing these books, he was VP Marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product EndNote which spread to a large extent by word of mouth. It was during this time that Rosen became interested in buzz and especially in how it can be accelerated. He started his career as an award winning copywriter. His work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media.
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By Itamar Simonson, Emanuel Rosen
By Emanuel Rosen