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    Publication Date

    Webinar: Winning the Story Wars

    Webinar: Winning the Story Wars

    Webinar: Winning the Story Wars

    by Jonah Sachs

    In this Soundview Live webinar, Winning the Story Wars, Jonah Sachs makes a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. He puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

    What You'll Learn

    • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray.
    • Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual.
    • Memorable stories based on timeless themes build legions of eager evangelists.
    • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world.
    • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz.
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