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Webinar: How to Capture New Markets

Webinar: How to Capture New Markets

Webinar: How to Capture New Markets

by Stephen Wunker

In this Soundview Live webinar, How to Capture New Markets, world-renowned business strategist Stephen Wunker guides you through the process of creating counter-intuitive strategies that will lead to success in capturing new markets, such as treating competitors as collaborators, timing market entry and targeting narrow niches before big customer segments.

Wunker's experiences with Celtel BV of India, Ericsson's launch of the Psion, and the founding of Saverfone, plus his groundbreaking work with Clayton Christensen, provide a rich source of observations and principles from which he can guide you to turn new markets into drivers of growth for your company.

The audio recording, video recording, slides, and a summary of Capturing New Markets will be available to listen to or download from your Online Library immediately after check-out.

What You'll Learn

  • How to identify, create and dominate new markets.
  • How to find new ways to grow.
  • How to sustain new sources of growth into the future.
  • How to anticipate customer demands and meet emerging needs before anyone else does.
  • How to lead new markets while your competitors are just waking up to the opportunity.
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