Download a Book Summary for Free!
Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors.
Christensen, author of The Innovator’s Prescription, has since applied this principle to business, health care and education, providing enormous insight into what companies and organizations need to do to move off the sidelines and into the top tier of their field. Listen to this webinar to see how disruptive innovation can transform your organization.
The 60-minute MP3 recording of this event as well as the book summary of The Innovator's Prescription will be available to listen to or download from your Online Library immediately after check-out.