Webinar: Closing the Value Gap: How to Increase Margins and Win the Complex Sale

Webinar: Closing the Value Gap: How to Increase Margins and Win the Complex Sale

Webinar: Closing the Value Gap: How to Increase Margins and Win the Complex Sale

by Jeff Thull

Executives are challenged to increase business performance and profitability in an era in which it is difficult to differentiate products and services. Jeff Thull examines the executive’s role in closing the gap between value creation and value delivery and helps you answer the critical question affecting bottom-line profitability: "Why do customers struggle to understand the unique value we deliver and why are they unwilling to pay for it?"

The MP3 recording and slides from this event as well as a book summary for The Prime Solution will be available to listen to or download from your Online Library immediately after check-out.

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