Webinars

  • Image of Webinar: The Better Mousetrap
    Image of Webinar: The Better Mousetrap

    by Simon Pont

    In this Soundview Live webinar, The Better Mousetrap, Simon Pont gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world's leading companies. From Google to the BBC, Apple to Nike, McDonalds to Cadbury, Simon provides expert critique on how and why certain brands succeed in a world being redefined by digital media.

    View Details

  • Image of Webinar: Harnessing the Power of Word of Mouth
    Image of Webinar: Harnessing the Power of Word of Mouth

    by Paul Rand

    In this Soundview Live webinar, Harnessing the Power of Word of Mouth, Paul Rand, the founder of one of today's most successful digital and social marketing firms, will reveal how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

    View Details

  • Image of Webinar: Today's Marketing Mess and How to Fix It
    Image of Webinar: Today's Marketing Mess and How to Fix It

    by Jack Trout

    Using Robert Updegraff’s classic book The Story of a Successful Business Man as a stepping off point, Trout brings us back to the reality of what really makes marketing work. He calls us back to the obvious, and away from complexity, gimmicks and "clever" marketing ideas. In the process of stating the obvious, his criticism of advertisers, marketers, researchers, big company strategies and Wall Street pressures doesn’t make him any friends. Trout calls marketers back to searching for that simpl

    View Details

  • Image of Webinar: Differentiate or Die
    Image of Webinar: Differentiate or Die

    by Jack Trout

    This webinar from Soundview features the marketing expertise of Jack Trout, as presented in Differentiate or Die, and related books by Mr. Trout. Business today has become a battle of brands. In just about every category, you have an endless choice: Dog food has 180 brands. Water has 50 brands. If you need a cough or cold remedy there are 134 brands. In this environment you must supply a reason to buy yours over the many others. This is why a point of difference is the cornerstone of a

    View Details

Recently Viewed Categories