Webinars

In this Soundview Live webinar, The Art of Improvised Persuasion, Steve teaches his approach to fresh, spontaneous, persuasive conversations. Customers don’t want to hear sales pitches, but so many sales people still rely on them. These new skills will show you how to identify the details that make each customer unique and how to navigate a conversation that focuses on the right message for the right customer at the right time.

In this Soundview Live webinar, The Better Mousetrap, Simon Pont gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world's leading companies. From Google to the BBC, Apple to Nike, McDonalds to Cadbury, Simon provides expert critique on how and why certain brands succeed in a world being redefined by digital media.

In this Soundview Live webinar, Harnessing the Power of Word of Mouth, Paul Rand, the founder of one of today's most successful digital and social marketing firms, will reveal how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

In this Soundview Live webinar, How to Capture New Markets, world-renowned business strategist Stephen Wunker guides you through the process of creating counter-intuitive strategies that will lead to success in capturing new markets, such as treating competitors as collaborators, timing market entry and targeting narrow niches before big customer segments.

In this Soundview Live webinar, Chris Anderson, author of Free, makes the case that the most effective price can be no price at all. He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). Although a concept not without opponents including Malcolm Gladwell, this concept is working we

Using Robert Updegraff’s classic book The Story of a Successful Business Man as a stepping off point, Trout brings us back to the reality of what really makes marketing work. He calls us back to the obvious, and away from complexity, gimmicks and "clever" marketing ideas. In the process of stating the obvious, his criticism of advertisers, marketers, researchers, big company strategies and Wall Street pressures doesn’t make him any friends. Trout calls marketers back to searching for that simpl

In the last ten years, the Internet and radical changes in media have provided marketers everywhere with a toolbox that allows them to capture attention with seemingly little effort, planning, or cash. People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. The dream is simple: "If we can just add enough of [today’s hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scatters

This webinar from Soundview features the marketing expertise of Jack Trout, as presented in Differentiate or Die, and related books by Mr. Trout. Business today has become a battle of brands. In just about every category, you have an endless choice: Dog food has 180 brands. Water has 50 brands. If you need a cough or cold remedy there are 134 brands. In this environment you must supply a reason to buy yours over the many others. This is why a point of difference is the cornerstone of a

This webinar from Soundview features the research of Gerard Tellis and Peter Golder as presented in their recent book Will and Vision. Drs. Tellis and Golder debunk the "pioneering" or "first mover" business theory that the organization that enters the market first will dominate that market. Historical research and current examples lend credence to the speakers’ proposition that anyone can take on the current leader and win the market. Two intangibles that every successful market invader has