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Scale
SCALE
Seven Proven Principles to Grow Your Business and Get Your Life Back
by Jeff Hoffman & David Finkel

Portfolio/Penguin © 2014
278 pages, ISBN: 978-1591847243


Escaping the "Self-Employment Trap"

Many entrepreneurs, write the authors of Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back, don't know the difference between growing a business and "growing a job." A job is the responsibility of one person. In contrast, a business functions through a number of individuals in key roles, each with their own sets of responsibilities. In other words, authors Jeff Hoffman and David Finkel write, if as an entrepreneur you are working 70 hours a week because you alone are still responsible for the four core systems of your business — finding prospects, closing sales, producing and delivering the product, and collecting on what you are owed — you haven't built a business, you've built a job. And sustaining such a job is not possible unless you sacrifice other aspects of your life.

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