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The Reputation Economy
THE REPUTATION ECONOMY
How to Optimize Your Digital Footprint in a World Where Your Reputation is Your Most Valuable Asset
by Michael Fertik & David C. Thompson

Crown © 2015, 258 pages


Is your reputation ruined? Perhaps. And chances are great that if, indeed, insurance companies consider you uninsurable and potential employers consider you unemployable because of something in your digital "record," you don’t even know it. Welcome to "The Reputation Economy," the title of a new book by privacy experts Michael Fertik and David Thompson. The theme of The Reputation Economy is that soon, if not already, people know everything there is to know about you – and thus have enough "information" to define your reputation and take steps accordingly.

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