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Twitter is Not a Strategy
TWITTER IS NOT A STRATEGY
Rediscovering the Art of Brand Marketing
by Tom Doctoroff

Palgrave Macmillan © 2014
260 pages, ISBN: 978-1591847786


Marketing in a Digital World

There are a lot of shiny objects in the world of marketing today. Traditional marketing channels such as television and print media ads are being outshone by the flashier marketing opportunities of the digital age, including big data mining and social media marketing. Many marketing experts happily sound the death knell of traditional marketing: television ads might have worked in the time of the giant television console with its rabbit ears, but this is the age of Hulu and Netflix.

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