In Search of the Romantic Elements of Work
Viktor Frankl published his seminal book, Man's Search for Meaning
, more than 60 years ago, but it is only recently that presence of meaning and purpose have become a workplace and work-life focus. Today we expect more from our job than a paycheck. We expect a sense of
fulfillment – a sense that we are doing something important and good. We want to be happy at work. In a meandering, 250-page exploration called The Business
, veteran marketer Tim Leberecht takes our yearnings at work a step further: Through business and work, he declares, we are seeking romance.