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The Business Romantic
Give Everything, Quantify Nothing, and Create Something Greater Than Yourself
by Tim Leberecht

HarperBusiness © 2015
320 pages, ISBN: 978-0062302519

In Search of the Romantic Elements of Work

Viktor Frankl published his seminal book, Man's Search for Meaning, more than 60 years ago, but it is only recently that presence of meaning and purpose have become a workplace and work-life focus. Today we expect more from our job than a paycheck. We expect a sense of fulfillment – a sense that we are doing something important and good. We want to be happy at work. In a meandering, 250-page exploration called The Business Romantic, veteran marketer Tim Leberecht takes our yearnings at work a step further: Through business and work, he declares, we are seeking romance.

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