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A World Gone Social
How Companies Must Adapt to Survive
by Ted Coiné & Mark Babbitt

AMACOM © 2014
256 pages, ISBN: 978-0814433263

The Challenges and Opportunities of Social Media

In A World Gone Social, social media entrepreneurs Ted Coiné and Mark Babbitt lay out the growing impact of social media on our lives and our businesses. They begin by exploring how social media has shifted the power away from corporations and into the hands of their customers and their frontline employees. The power that social media has given customers is fast becoming legendary, as stories spread of how one unhappy customer is able to bring a corporation to its knees – well, at least send it scurrying for cover – by creating a maelstrom of discontent and bad publicity.

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