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The Lenovo Way
THE LENOVO WAY
Managing a Diverse Global Company for Optimal Performance
by Gina Qiao & Yolanda Conyers

McGraw-Hill © 2014
278 pages, ISBN: 978-0071837248


Merging East and West in a Global Brand

In The Lenovo Way, Gina Qiao, Senior Vice President of Global HR, and Yolanda Conyers, Lenovo's Vice President of Global HR Operations and Chief Diversity Officer, tell the incredible story of the world's number one PC maker, Lenovo. Originally called Legend, Lenovo was some 15 years ago a little-known (outside of China) computer company started by a survivor of Mao's Cultural Revolution. That Liu Chuanzhi was able to build a computer company in China that could compete with the likes of Dell and Apple was already a success story; that his company, now renamed Lenovo, would be able to successfully acquire in 2005 the iconic IBM PC business, which was actually four times the size of Lenovo, was a feat of perhaps unprecedented business skill and daring.

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