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  • Image of SmartTips® Marketing Collection
    Image of SmartTips® Marketing Collection

    This collection of 11 SmartTips videos covers the latest in marketing and customer service strategies in a quick, 3 to 5 minute format.

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  • Image of SmartTips: 5 Target Market Strategies
    Image of SmartTips: 5 Target Market Strategies

    Market segmentation helps you figure out just who your markets really are: young, old, rich, poor, rural, urban, and so forth. Target market strategies help you decide which markets are most likely to be profitable for you. In this SmartTips video, we look at five different target market strategies.

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  • Image of SmartTips: 5 C's Situation Analysis
    Image of SmartTips: 5 C's Situation Analysis

    Where does your business stand? What forces shape your present situation? When you can answer these questions, you're ready to plan for the future. In this SmartTips video, we take a look at the 5 C's Situation Analysis — a tool used by business managers to determine just where their company stands.

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  • Image of SmartTips: 4 Decision Making Methods
    Image of SmartTips: 4 Decision Making Methods

    Decision-making is an important component of a manager's daily routine. Using the proper methods to make those decisions will help to ensure the most viable, profitable and widely accepted outcomes. In this SmartTips video, we take a look at four decision-making methods.

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  • Image of SmartTips: Who Sits On the C-Suite?
    Image of SmartTips: Who Sits On the C-Suite?

    Who are the members of the C-Suite level of a company? This SmartTips video identifies the key positions of this highest level of management, what they do and what their responsibilities entail.

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  • Image of SmartTips: What Is A Balanced Scorecard?
    Image of SmartTips: What Is A Balanced Scorecard?

    Looking for a way to make and reach company goals in a strategic fashion? With this SmartTips video, learn what a balanced scorecard is and how its holistic evaluation of a company's overall health may help you to keep your business in balance.

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  • Image of SmartTips: The Rational Decision Making Model
    Image of SmartTips: The Rational Decision Making Model

    Decision-making can be difficult, but there is a way to help you make the right choice. This SmartTips video defines the Rational Decision-Making Model, which can help you to make the most logical and informed decision.

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  • Image of SmartTips: How To Make A Quick Decision
    Image of SmartTips: How To Make A Quick Decision

    Combat indecisiveness with this SmartTips video. Learn how to identify when a quick decision is needed and how to face down the stress of making one by using these 10 simple guidelines to weigh your options and think through the process efficiently.

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  • Image of SmartTips: Dress For Success
    Image of SmartTips: Dress For Success

    Enhance your professional image by always making the right impression with your appearance. This SmartTips video offers basic tips on how to achieve the best look for conveying your professionalism without going overboard.

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