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  • Image of SmartTips® Marketing Collection
    Image of SmartTips® Marketing Collection

    This collection of 11 SmartTips videos covers the latest in marketing and customer service strategies in a quick, 3 to 5 minute format.

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  • Image of SmartTips: 5 Target Market Strategies
    Image of SmartTips: 5 Target Market Strategies

    Market segmentation helps you figure out just who your markets really are: young, old, rich, poor, rural, urban, and so forth. Target market strategies help you decide which markets are most likely to be profitable for you. In this SmartTips video, we look at five different target market strategies.

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  • Image of SmartTips: 4 Components of Ethical Leadership
    Image of SmartTips: 4 Components of Ethical Leadership

    The true measure of leadership is accomplishing your goals while staying true to yourself and others. In this SmartTips video, we look at 4 components of ethical leadership.

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  • Image of SmartTips: 4 Decision Making Methods
    Image of SmartTips: 4 Decision Making Methods

    Decision-making is an important component of a manager's daily routine. Using the proper methods to make those decisions will help to ensure the most viable, profitable and widely accepted outcomes. In this SmartTips video, we take a look at four decision-making methods.

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  • Image of SmartTips: The Rational Decision Making Model
    Image of SmartTips: The Rational Decision Making Model

    Decision-making can be difficult, but there is a way to help you make the right choice. This SmartTips video defines the Rational Decision-Making Model, which can help you to make the most logical and informed decision.

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  • Image of SmartTips: The 6 Elements of Credibility
    Image of SmartTips: The 6 Elements of Credibility

    Protect your reputation with this SmartTip. With so many easy ways to spread the word about company performance these days, it is important to make sure the word about you and your company is a positive one. Read these tips to control credibility.

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  • Image of SmartTips: How To Make A Quick Decision
    Image of SmartTips: How To Make A Quick Decision

    Combat indecisiveness with this SmartTips video. Learn how to identify when a quick decision is needed and how to face down the stress of making one by using these 10 simple guidelines to weigh your options and think through the process efficiently.

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  • Image of SmartTips: Dress For Success
    Image of SmartTips: Dress For Success

    Enhance your professional image by always making the right impression with your appearance. This SmartTips video offers basic tips on how to achieve the best look for conveying your professionalism without going overboard.

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  • Image of SmartTips: 6 Classifications of Employment
    Image of SmartTips: 6 Classifications of Employment

    What type of employee are you? This SmartTips video defines the positions of employee, independent contractor, temporary employee, seasonal employee, non-exempt employee, and the exempt employee. Knowing which category you fall under will give you a better idea of what your employer expects from you.

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