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  • Image of SmartTips® Marketing Collection
    Image of SmartTips® Marketing Collection

    This collection of 11 SmartTips videos covers the latest in marketing and customer service strategies in a quick, 3 to 5 minute format.

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  • Image of SmartTips: Building An Accountable Team
    Image of SmartTips: Building An Accountable Team

    An accountable team is a group of people who take responsibility for their own goals and outcomes, and who acknowledge their own mistakes. In this SmartTips video, we provide the six steps for building a strong, accountable team.

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  • Image of SmartTips: 5 Target Market Strategies
    Image of SmartTips: 5 Target Market Strategies

    Market segmentation helps you figure out just who your markets really are: young, old, rich, poor, rural, urban, and so forth. Target market strategies help you decide which markets are most likely to be profitable for you. In this SmartTips video, we look at five different target market strategies.

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  • Image of SmartTips: 5 Forces Analysis
    Image of SmartTips: 5 Forces Analysis

    If your business is considering a major change, a 5 Forces Analysis can help you determine whether the change is the right idea at the right time. In this SmartTips video, we explore how 5 Forces Analysis can help your company's competitive strategy.

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  • Image of SmartTips: 4 Ways To Increase Your Influence
    Image of SmartTips: 4 Ways To Increase Your Influence

    One of the most essential skills of any leader is the ability to influence others by shaping their opinions and inspiring their actions. For some, influencing others comes naturally. For others, it may require a bit more effort. In this SmartTips video, we look at four ways to increase your influence.

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  • Image of SmartTips: 3 Styles of Holding People Accountable
    Image of SmartTips: 3 Styles of Holding People Accountable

    While holding people accountable is rarely easy or fun, it is necessary for your success as a manager. In this SmartTips video, you will learn three styles for holding employees accountable: the directive style, the positive style, and the team style.

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  • Image of SmartTips: What Is A SWOT Analysis?
    Image of SmartTips: What Is A SWOT Analysis?

    Looking for a strategic plan to reach company goals? Try the SWOT analysis method. This SmartTips video describes a SWOT analysis, which can help assess your company's strengths, weaknesses, opportunities and threats and determine a course of action.

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  • Image of SmartTips: What Is Empathetic Listening?
    Image of SmartTips: What Is Empathetic Listening?

    Get the most out of what you are hearing by understanding what the speaker is feeling. This SmartTips video defines different types of listening and gives specific steps on how to connect and become a more empathetic listener, the highest level of listening.

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  • Image of SmartTips: How To Be An Active Listener
    Image of SmartTips: How To Be An Active Listener

    Listen up! Active listening takes effort, but it is a valuable skill when interacting with anyone in the workplace. This SmartTips video describes the benefits of active listening as well as what it will take to become a better listener.

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