SmartTips® Video Tutorials

  • Image of SmartTips® Marketing Collection
    Image of SmartTips® Marketing Collection

    This collection of 11 SmartTips videos covers the latest in marketing and customer service strategies in a quick, 3 to 5 minute format.

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  • Image of SmartTips: 5 Target Market Strategies
    Image of SmartTips: 5 Target Market Strategies

    Market segmentation helps you figure out just who your markets really are: young, old, rich, poor, rural, urban, and so forth. Target market strategies help you decide which markets are most likely to be profitable for you. In this SmartTips video, we look at five different target market strategies.

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  • Image of SmartTips: 5 Forces Analysis
    Image of SmartTips: 5 Forces Analysis

    If your business is considering a major change, a 5 Forces Analysis can help you determine whether the change is the right idea at the right time. In this SmartTips video, we explore how 5 Forces Analysis can help your company's competitive strategy.

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  • Image of SmartTips: What Is A SWOT Analysis?
    Image of SmartTips: What Is A SWOT Analysis?

    Looking for a strategic plan to reach company goals? Try the SWOT analysis method. This SmartTips video describes a SWOT analysis, which can help assess your company's strengths, weaknesses, opportunities and threats and determine a course of action.

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  • Image of SmartTips: The 6 Elements of Credibility
    Image of SmartTips: The 6 Elements of Credibility

    Protect your reputation with this SmartTip. With so many easy ways to spread the word about company performance these days, it is important to make sure the word about you and your company is a positive one. Read these tips to control credibility.

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  • Image of SmartTips: 6 Ways To Make Your Business More Transparent
    Image of SmartTips: 6 Ways To Make Your Business More Transparent

    Transparency has now become relevant — even imperative — for corporations and businesses of all shapes and sizes. By being transparent, you'll not only increase your business, but also establish long-term and trusting relationships. In this SmartTips video, we consider 6 ways to make your business more transparent.

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  • Image of SmartTips: Trust in the Workplace
    Image of SmartTips: Trust in the Workplace

    Is there a culture of trust in your workplace or do people feel insecure, underappreciated and resentful? This SmartTips video demonstrates why building an enduring sense of trust in the workplace is essential for company morale and productivity.

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