SmartTipsĀ® Video Tutorials

  • Image of SmartTips: 5 Reasons Great Companies Fail
    Image of SmartTips: 5 Reasons Great Companies Fail

    Take a moment to think of once great companies in our history that are no longer in existence: Pan Am, Montgomery Ward, Countrywide Financial and Circuit City, to name just a few. Why did they fail? What sent these industry giants into a state of decline? In this SmartTips video, we take a look at five reasons great companies fail.

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  • Image of SmartTips: 5 Forces Analysis
    Image of SmartTips: 5 Forces Analysis

    If your business is considering a major change, a 5 Forces Analysis can help you determine whether the change is the right idea at the right time. In this SmartTips video, we explore how 5 Forces Analysis can help your company's competitive strategy.

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  • Image of SmartTips: What Is A SWOT Analysis?
    Image of SmartTips: What Is A SWOT Analysis?

    Looking for a strategic plan to reach company goals? Try the SWOT analysis method. This SmartTips video describes a SWOT analysis, which can help assess your company's strengths, weaknesses, opportunities and threats and determine a course of action.

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  • Image of SmartTips: Brainstorming 101
    Image of SmartTips: Brainstorming 101

    Anytime you are struggling with a problem, project or idea, it is helpful to do some brainstorming to find a workable solution. This SmartTips video outlines how to conduct a brainstorming session to gather fresh ideas within a group or even just on your own.

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  • Image of SmartTips: Writing A Mission Statement
    Image of SmartTips: Writing A Mission Statement

    A mission statement sums up in a few words the entire concept of your business, which is essential for employees, stock-holders and the public. But that brief mission statement is not easy to construct. This SmartTips video provides the 4 major steps of the process for writing a clear and concise statement.

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  • Image of SmartTips: What Great Companies Do Differently
    Image of SmartTips: What Great Companies Do Differently

    There are plenty of companies that are large, have good profits and are well known, but what is it that makes a company great? This SmartTips video looks at the characteristics that make for a truly great company, something that runs far deeper than its stock price.

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  • Image of SmartTips: Communicating Values and Vision
    Image of SmartTips: Communicating Values and Vision

    Once you have a set of core values and vision statement, what is the best way to communicate your values and vision within your company, and to customers and competitors? This SmartTips video provides the simple steps to start that process of communication.

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  • Image of SmartTips: 6 Tips For Improving Business Agility
    Image of SmartTips: 6 Tips For Improving Business Agility

    Corporate agility is the new essential. The more agile your company is, the better it will respond to change, and the more likely it is to succeed. This SmartTips video will give you 6 tips for enhancing your organizational flexibility, awareness of new trends and ability to manage change effectively.

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